Required stack
필요 기술
Internet MarketingSEOGoogle AdwordsAd Planning & BuyingSearch Engine MarketingDigital MarketingInstagram AdsFacebook AdsMeta Ads ManagerMeta PixelEvent TrackingA/B TestingCampaign OptimizationData AnalysisCopywritingAd CreativeReporting
Project brief
프로젝트 내용
My goal is to move a steady flow of qualified visitors from Meta platforms (Facebook and Instagram) straight to my website. I already have a well-defined custom audience ready to load into Ads Manager, so there’s no guesswork on targeting. What I need is the full campaign execution and ongoing optimisation that turns that audience into site sessions and, ultimately, leads.
The work involves:
• Building the campaign structure in Meta Ads Manager around my traffic objective, including ad sets that align with the custom audience data I provide.
• Crafting compelling ad copy and creative (single image, carousel or video—whichever you believe will perform best) and installing the Meta pixel plus relevant events so we can track clicks through to on-page behaviour.
• Testing, monitoring and refining bids, placements, and creatives for at least two weeks, sending me clear weekly reports on spend, CTR, CPC and landing-page traffic numbers.
Acceptance criteria: a measurable uplift in website sessions from Meta ads, documented through pixel data and the reporting dashboard you share.
If you excel with split-testing, pixel troubleshooting and data-driven optimisation, this project will be straightforward. I’m happy to provide the audience file, brand assets and landing-page links the moment we start so you can get campaigns live quickly.
The work involves:
• Building the campaign structure in Meta Ads Manager around my traffic objective, including ad sets that align with the custom audience data I provide.
• Crafting compelling ad copy and creative (single image, carousel or video—whichever you believe will perform best) and installing the Meta pixel plus relevant events so we can track clicks through to on-page behaviour.
• Testing, monitoring and refining bids, placements, and creatives for at least two weeks, sending me clear weekly reports on spend, CTR, CPC and landing-page traffic numbers.
Acceptance criteria: a measurable uplift in website sessions from Meta ads, documented through pixel data and the reporting dashboard you share.
If you excel with split-testing, pixel troubleshooting and data-driven optimisation, this project will be straightforward. I’m happy to provide the audience file, brand assets and landing-page links the moment we start so you can get campaigns live quickly.