Required stack
필요 기술
MarketingAdvertisingA/B TestingMeta Ads ManagerFacebook AdsInstagram AdsConversion OptimizationPerformance MarketingVideo Ad StrategyData AnalysisReportingMeta Pixel SetupAudience TargetingROAS Optimization
Project brief
프로젝트 내용
My online store is poised for the next growth phase and I need a performance-driven Meta campaign that translates directly into sales. The mission is crystal clear: build, launch, and continuously optimise conversion-focused ads on both Facebook and Instagram, using engaging video creatives as the core content format.
Here’s the flow I have in mind: we start with a brief audit of my current pixel setup and product catalogue, define clear KPIs (ROAS and CPA are the two I track most), and craft persuasive video ads tailored to each funnel stage—cold prospecting, retargeting, and upsell. Audience research, detailed targeting, look-alike creation, and A/B testing of thumbnails, hooks, placements, and calls-to-action should be part of the process from day one.
Deliverables
• A complete media plan with suggested budgets, objectives, and timelines
• 3–5 high-impact video ad variations (story, reel, in-feed, carousel/video mix) including copy and headlines
• Full campaign build inside Meta Ads Manager with proper naming conventions, tracking parameters, and events
• Weekly performance report highlighting spend, results, insights, and next steps
• Ongoing optimisation for four weeks: bid adjustments, creative refresh, and audience refinement
Acceptance criteria
• Campaign must go live within seven days of project kickoff
• Minimum ROAS target: 3.0 within the first month (scaling strategy to be outlined if higher)
• All assets, audiences, and reports remain accessible in my Business Manager
I’m available to supply brand guidelines, product footage, and past analytics as soon as we start. Let’s turn those video views into measurable revenue.
Here’s the flow I have in mind: we start with a brief audit of my current pixel setup and product catalogue, define clear KPIs (ROAS and CPA are the two I track most), and craft persuasive video ads tailored to each funnel stage—cold prospecting, retargeting, and upsell. Audience research, detailed targeting, look-alike creation, and A/B testing of thumbnails, hooks, placements, and calls-to-action should be part of the process from day one.
Deliverables
• A complete media plan with suggested budgets, objectives, and timelines
• 3–5 high-impact video ad variations (story, reel, in-feed, carousel/video mix) including copy and headlines
• Full campaign build inside Meta Ads Manager with proper naming conventions, tracking parameters, and events
• Weekly performance report highlighting spend, results, insights, and next steps
• Ongoing optimisation for four weeks: bid adjustments, creative refresh, and audience refinement
Acceptance criteria
• Campaign must go live within seven days of project kickoff
• Minimum ROAS target: 3.0 within the first month (scaling strategy to be outlined if higher)
• All assets, audiences, and reports remain accessible in my Business Manager
I’m available to supply brand guidelines, product footage, and past analytics as soon as we start. Let’s turn those video views into measurable revenue.