Required stack
필요 기술
Internet MarketingSEOGoogle AdwordsGoogle AnalyticsConversion Rate OptimizationDigital MarketingLead GenerationGoogle AdsMeta Ads ManagerPerformance MarketingA/B TestingFunnel TrackingROAS OptimizationAudience Segmentation
Project brief
프로젝트 내용
My ed-tech brand already has live ad accounts on both Meta and Google, but I need a performance marketer who can push them harder toward one clear outcome: more qualified leads that turn into paid enrollments.
You will start by auditing the existing campaigns, audiences, pixels, and conversion tracking. From there, build or restructure campaigns that focus squarely on cost-per-lead and ROAS, using look-alike audiences, keyword intent, and smart bidding where appropriate. Creative iterations, landing-page suggestions, and tight funnel tracking are all expected parts of the workflow. I’m open to testing tactics that usually serve broader goals—such as traffic or awareness—when they demonstrably feed the lead pipeline, but lead generation remains the success metric.
Weekly reporting with insights, next-step recommendations, and clear numbers on spend, CPL, and conversions will be the yardstick for performance. If you have a proven track record of scaling Meta Ads Manager and Google Ads (Search, Display, YouTube) for education or similar niches, let’s talk strategy and timelines so we can start optimizing right away.
You will start by auditing the existing campaigns, audiences, pixels, and conversion tracking. From there, build or restructure campaigns that focus squarely on cost-per-lead and ROAS, using look-alike audiences, keyword intent, and smart bidding where appropriate. Creative iterations, landing-page suggestions, and tight funnel tracking are all expected parts of the workflow. I’m open to testing tactics that usually serve broader goals—such as traffic or awareness—when they demonstrably feed the lead pipeline, but lead generation remains the success metric.
Weekly reporting with insights, next-step recommendations, and clear numbers on spend, CPL, and conversions will be the yardstick for performance. If you have a proven track record of scaling Meta Ads Manager and Google Ads (Search, Display, YouTube) for education or similar niches, let’s talk strategy and timelines so we can start optimizing right away.