핵심 요구사항
- TikTok 및 Facebook 소셜 미디어 전략 수립
- 스포츠, 음악, 코미디, 댄스 테마의 숏폼 비디오 콘텐츠 기획 및 스크립트 작성
- 유료 광고 캠페인 (타겟팅, 예산, 카피) 계획 수립
- UTM 링크, 픽셀 이벤트 등 성과 추적 시스템 설정 가이드
- 숏폼 비디오를 통한 온라인 강의 판매 성공 경험 필수
Required stack
필요 기술
Facebook Ads ManagerGoogle AnalyticsUTM TrackingContent Planning ToolsSocial Media Content Creation
Project brief
프로젝트 내용
I sell online courses and want TikTok and Facebook to become my main client-acquisition channels. To make that happen I need a freelancer who can shape a full social-media strategy, craft engaging short-form videos around sports, music, comedy and dance themes, and turn viewers into paying students.
Here’s the position today:
• My offer is 100 % online courses.
• The platforms I care about are TikTok and Facebook; no LMS work is required right now.
• I want thumb-stopping, entertaining content that still lands a clear call-to-action to buy the course.
What I expect from you
1. A 30-day content calendar with post ideas, hooks and CTAs tailored separately for TikTok and Facebook.
2. Script or storyboard drafts for each piece (15-sec TikTok, 30-60-sec Facebook Reel formats).
3. Creative direction—edits, music cues, on-screen text—so the clips feel native to each feed.
4. Paid promotion plan: audiences, ad-set structure, copy variations and recommended spend splits.
5. Simple tracking setup (UTM links, pixel events, funnel dashboard) so we can see exactly which videos convert.
Acceptance criteria
• At least 30 ready-to-shoot scripts covering sports, music, comedy and dance angles.
• Spreadsheet with ad copy, targeting specs and budget breakdown.
• Loom or written guide walking me through implementation and measurement.
If you’ve already driven course sales with short-form video, share examples or metrics and outline how you’d hit the ground running. Let’s start attracting students and growing revenue right away.
Here’s the position today:
• My offer is 100 % online courses.
• The platforms I care about are TikTok and Facebook; no LMS work is required right now.
• I want thumb-stopping, entertaining content that still lands a clear call-to-action to buy the course.
What I expect from you
1. A 30-day content calendar with post ideas, hooks and CTAs tailored separately for TikTok and Facebook.
2. Script or storyboard drafts for each piece (15-sec TikTok, 30-60-sec Facebook Reel formats).
3. Creative direction—edits, music cues, on-screen text—so the clips feel native to each feed.
4. Paid promotion plan: audiences, ad-set structure, copy variations and recommended spend splits.
5. Simple tracking setup (UTM links, pixel events, funnel dashboard) so we can see exactly which videos convert.
Acceptance criteria
• At least 30 ready-to-shoot scripts covering sports, music, comedy and dance angles.
• Spreadsheet with ad copy, targeting specs and budget breakdown.
• Loom or written guide walking me through implementation and measurement.
If you’ve already driven course sales with short-form video, share examples or metrics and outline how you’d hit the ground running. Let’s start attracting students and growing revenue right away.
지원 기회 분석
지원 전에 볼 것
예상 산출물
- TikTok 및 Facebook용 30일 콘텐츠 캘린더 (아이디어, 훅, CTA 포함)
- 최소 30개의 촬영 준비 완료된 숏폼 비디오 스크립트 또는 스토리보드
- 광고 카피, 타겟팅 사양, 예산 배분 상세 내역을 포함한 유료 프로모션 계획 스프레드시트
- UTM 링크, 픽셀 이벤트 등 추적 설정 가이드 및 대시보드 구조 제안
- 실행 및 측정 방법을 설명하는 가이드 (Loom 비디오 또는 문서)
매력 포인트
- 프로젝트 목표와 요구사항, 산출물이 명확하게 제시됨
- 특정 소셜 미디어 플랫폼(TikTok, Facebook)에 집중하여 전문성을 발휘할 기회
확인할 점
- 프로젝트 범위(종합적인 전략, 30개 스크립트, 광고 계획, 추적 설정) 대비 예산($10~$30 USD)이 비현실적으로 매우 낮음
- IT 개발 프로젝트가 아닌 마케팅/콘텐츠 전략 프로젝트로, IT 개발 직무와는 무관함