Required stack
필요 기술
Web DesignUI/UX DesignContent WritingSEODigital MarketingWeb DevelopmentBrandingConversion Rate OptimizationKeyword ResearchSocial Media MarketingUX TestingWebsite OptimizationLink BuildingCopywritingMobile-first Design
Project brief
프로젝트 내용
Our existing site does its job, but it doesn’t yet capture the spark of our brand or convert casual visitors into confirmed bookings. I’m after a full-spectrum refresh—visual design, user experience, and every word on the page—so the story is clear, the journey is smooth, and the “Book Now” button becomes irresistible.
Scope of work
• Redesign the overall look and feel so the site feels crisp, modern, and consistent with our brand palette.
• Streamline navigation and page flow to shorten the booking path and improve mobile usability.
• Rewrite all on-site copy—homepage narrative, service descriptions, and ongoing blog posts—so the voice is engaging, authentic, and SEO-ready.
• Research and weave in strategic keywords to lift organic rankings and feed future Google Ads campaigns, while also suggesting taglines and captions that carry over to our social channels.
• Provide best-practice guidance on imagery, video placement, and any quick-win marketing tactics that can extend reach across socials.
Acceptance criteria
1. New page mock-ups (desktop & mobile) approved by me.
2. Final copy delivered in editable format, optimized for agreed keywords.
3. On-page SEO checklist completed (titles, meta, alt text, internal links).
4. Booking funnel tested end-to-end with clear metrics for improvement.
5. A concise handover document summarising next steps for social and paid traffic.
The brief is intentionally broad because I want a partner who can think holistically about our online presence. If this sounds like your sweet spot, let’s chat about timelines and milestones.
Scope of work
• Redesign the overall look and feel so the site feels crisp, modern, and consistent with our brand palette.
• Streamline navigation and page flow to shorten the booking path and improve mobile usability.
• Rewrite all on-site copy—homepage narrative, service descriptions, and ongoing blog posts—so the voice is engaging, authentic, and SEO-ready.
• Research and weave in strategic keywords to lift organic rankings and feed future Google Ads campaigns, while also suggesting taglines and captions that carry over to our social channels.
• Provide best-practice guidance on imagery, video placement, and any quick-win marketing tactics that can extend reach across socials.
Acceptance criteria
1. New page mock-ups (desktop & mobile) approved by me.
2. Final copy delivered in editable format, optimized for agreed keywords.
3. On-page SEO checklist completed (titles, meta, alt text, internal links).
4. Booking funnel tested end-to-end with clear metrics for improvement.
5. A concise handover document summarising next steps for social and paid traffic.
The brief is intentionally broad because I want a partner who can think holistically about our online presence. If this sounds like your sweet spot, let’s chat about timelines and milestones.